At Intertwine Interactive, we understand that running effective Shopping campaigns requires a tailored approach. We go beyond the conventional strategies to create custom campaigns that deliver outstanding results. Our secret? SKU prioritization.
SKU prioritization is a unique methodology that forms the foundation of our campaign creation process. We believe that not all products are created equal when it comes to advertising. By identifying and focusing on the most valuable SKUs, we maximize your advertising budget and achieve a higher return on investment. Our Custom Approach:
We begin by conducting an in-depth analysis of your product catalog, taking into account various factors such as profit margins, popularity, seasonality, and competition. This analysis allows us to identify the SKUs with the highest potential for success.
Once we have identified the most valuable SKUs, we strategically segment your product catalog based on different criteria, such as product categories, price ranges, or performance history. This segmentation enables us to create targeted campaigns that resonate with specific customer segments.
We allocate your advertising budget based on the prioritization of SKUs. Our approach ensures that the highest-performing SKUs receive a larger share of the budget, while still allowing for exposure and promotion of other products in your catalog.
We optimize your product feeds to ensure accurate and relevant information is displayed to potential customers. This includes optimizing titles, descriptions, images, and other attributes to improve visibility and click-through rates.
We continuously monitor and optimize bids and tROAS for each SKU based on performance data, competition, and market trends. By adapting bid strategies to each individual SKU, we maximize exposure while maintaining profitability.
We provide detailed performance reports, allowing you to track the success of your campaigns. These reports highlight key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). With our transparent reporting, you can make data-driven decisions and understand the impact of SKU prioritization on your business.
