Why You Should Hire Intertwine for Paid Search Management

In the world of Digital Marketing, there are unlimited options when it comes to managing your Google Ads, Microsoft Advertising, Amazon Sponsored Ads, Facebook Ads or any of the other viable paid marketing channels available. Intertwine Interactive has been a proven leader not just in Omaha or the Midwest, but the entire US. Whether you are a local business generating leads, a national eCommerce website or a chain retailer looking to improve your foot traffic in-store, Intertwine has the bandwidth and capabilities to grow your business.

 

What Makes Us Unique?

A common, and fair question often asked – what makes Intertwine unique and why would you as the advertiser want to select Intertwine as your partner? The most true and real answer is stated in the question – we become your PARTNER.

The word agency has always given us the quivers. We feel there can be a negative connotation associated with the word agency. However, as your PARTNER, we are hand in hand with you, your business goals, targets, strategy and audience. We ask that you treat us just as you would an internal resource.

If you have daily reporting requirements, we’ll provide them. If you have weekly stand-up meetings, we’ll be there. If your C-level requests monthly or quarterly business reviews, we’ll create and present to them.  The most successful partnerships we’ve developed over our 14 years of delivering top notch digital performance, is when our clients invite us in to become their Digital Partner, not just their digital agency.

 

Find Out If We’re Right for You

Does that sound like a relationship model that would work for your business? If so, take our test to see if we’re a good fit or just drop us a quick line at info@intertwineinteractive.com, and we’ll be in touch within hours.

Bing Webmaster Tools Releases Updated URL Inspection Tool

In July 2020, Bing announced a new URL inspection tool addition to their Webmaster Tools service. The new URL inspection tool replaces an older URL inspection tool and includes a variety of new features that allow the user to inspect the Bing-indexed version of URLs and allow the user to detect indexing issues due to crawl or not following Bing Webmaster guidelines (Seroundtable.com).

What Is URL Inspection?

Have you ever wondered how the URLs on your website are crawled or indexed by Bing Search? Bing’s URL Inspection tool allows webmasters to check and take necessary actions on their URLs. The tool shows webmasters a variety of options including:

  • Crawling issues
  • Index status
  • SEO errors
  • Markup data

Bing’s URL inspection tool is comparable to what Google Webmaster Tools offers: the goal is to show potential indexing issues with URLs to webmasters, developers, search engine optimizers and general site owners. It’s important to use both Google and Bing Webmaster Tool services; they’re both free and they give detailed insights on how your URL performs on each major search engine.

 

How Do I Use the URL Inspection Tool?

Interested in using Bing’s URL Inspection tool? To get started, you need access to your domain via Bing Webmaster Tools and have a desired URL to submit for inspection. Once you submit your URL, Bing’s system will check the URL’s status in Bing’s index and automatically provide you with any available information on that URL. Bing offers detailed card options for information about your URLs including an Index card, SEO card and Markup card.

For more information on how to use Bing’s Webmaster Tools and the URL Inspection tool, visit: https://www.bing.com/webmaster/help/url-inspection-55a30305

 

Sources

https://www.seroundtable.com/bing-webmaster-tools-new-url-inspection-tool-29860.html

Google Expands Google My Business Messaging

In late June 2020, Google announced their expanding a Business Messaging service in Google Maps and Google Search to support all kinds of businesses. This update is an expansion on the original messaging service launched in Google My Business in 2017, only it is improved and expanded to all businesses rather than just US-based GMB users.

New Business Messaging Features

In addition to the expansion of business messages, Google also recently introduced a variety of other special features in Google My Business including:

  • Smart Replies
  • Visual Product  Carousels
  • Unique Welcome Messages
  • Customer Service Agent

What This Means for Businesses

This update gives businesses a comprehensive messaging solution for communicating with their customers across both Android and iOS devices. Businesses that use the Business Messages tool on Google My Business will also be able to use it on their mobile website for customers to quickly message the business directly from their site. To cut back on wait time, businesses can provide on Google My Business the expected service wait times and answers to frequently asked questions.

 


What This Means for Customers

For customers, Google has updated it’s popular Google My Business platform to increase advanced usability. Customers can search for products, check business and service availability, get COVID-19-related updates, and a variety of other useful business solutions. To activate Google s Business Messaging option, simply click on the messaging icon when viewing businesses on Google search.

 

Want more details on recent Google updates? Read more here.

 

 

 

Contact Intertwine Interactive

Interested in effective internet marketing? Intertwine Interactive offers a comprehensive variety of online marketing services including paid search management, search engine optimization, affiliate marketing, and local search optimization. Contact us by phone at (402) 915-1182 (tel:14029151182) or by our contact form.