On June 2, 2021, Google started rolling out its June 2021 core update, which is expected to continue until mid-June. Google also plans on delivering a second core update in July 2021, but have provided little details on that update.
Aside from Google’s two core updates in June and July, the search engine giant is also expected to roll out a page experience update in mid-June, which will include a new ranking algorithm designed to judge web pages based on how users perceive the experience when interacting with the web page.
Core Update Responses – SEMrush
According to the SEMrush, the top 5 industries that saw extreme volatility at the beginning of the June update rollout are:
- Pets & Animals
To determine who is affected by the updates, SEMrush utilizes their sensor tracking tool, which follows search results with a fixed selection of keywords on a daily basis and measures how much has changed at the end of the day. A “high” or “very high” score means that your website has a higher chance of moving significantly higher or lower in SERP rankings; on the other hand, a low score means your rankings are unusually stable. As of June 10, 2021, categories with a high score (5/10 or higher) are:
- Arts & Entertainment (6.5)
- Beauty & Fitness (5.0)
- Business & Industrial (5.0)
- Games (6.5)
- Internet & Telecom (5.7)
- Jobs & Education (5.2)
- News (8.5)
- Online Communities (5.7)
- Sports (6.8)
- Shopping (5.4)
It’s very likely that these numbers will change as the June update continues to roll out. You can track your industry’s progress with the sensor tracking tool.
Core Update Responses – Searchmetrics
According to the SEO tool Searchmetrics, one of the biggest targets from the June 2021 Core Update was in the travel industry. To be specific, airport websites have had numerous reports of random webpages being added and deleted on airport sites and directories.
Core Update Responses – Sistrix
Some SEO sources have reported significant movement in Google SERPs in the few weeks before the June 2 Google core update rollout. According to Sistrix, saw a lost of significant visibility with the travel, finance, and news industries.
Was Your Site Impacted By The Update?
Don’t see your industry on any of the above hit lists, but are still seeing a drop in your traffic this month? It’s very likely that your site is experiencing some effects from the core updates. Google has provided some tips on how to work around core updates to benefit your site.
Follow the Intertwine Interactive blog for more information on upcoming search engine updates!
In October 2020, the United States Department of Justice (DOJ) and 11 states filed a landmark lawsuit against Google, arguing that it used revenue to unfairly maintain a dominant position in search and search advertising, and block out competitors. According the DOJ, the U.S. government is finally stepping in to protect access to a free market for customers and Google’s competitors.
Is Google Guilty?
The Department of Justice’s case argues that Google’s anti-competitive practices are harming three groups:
- American consumers who are forced to accept often-controversial privacy practices from Google
- Advertisers who have to pay a fee to Google to reach their customers
- Competing tech companies who can’t succeed amongst Google’s overbearing search shadow
It’s not a secret that Google strives to be the top search engine in the world. Like most companies, one of the top goals is to beat out competitors in your industry. Google search comes preloaded on devices using their Android operating system; and Google pays billions of dollars to competitors Apple, LG, and AT&T every year to be the default browser on their devices.
The Sherman Antitrust Act (1890) outlaws companies from every contract, combination or conspiracy to monopolize.
Federal Trade Commission
The DOJ also claims that Google uses exclusive business contracts to limit rival companies’ ability to put their products on Google’s Android devices, which the DOJ argues to violate the Sherman Antitrust Act.
Google’s Response to the Lawsuit
Legal representatives of Google have rebutted the basis the lawsuit and have argued that consumers can easily use other products. Google and other major tech companies have been targeted by the the US government in recent years; President Trump even signed an executive order to bring social media companies to heel.
“Like countless other businesses, we pay to promote our services, just like a cereal brand might pay a supermarket to stock its products at the end of a row or on a shelf at eye level,” stated Google in response to the DOJ complaint.
How This Might Affect Search
If the DOJ’s lawsuit gets traction and Google has to change it’s business strategy, the result could create a different search experience for consumers. If Google has to change its advertising strategies, it might mean an increase in advertising fees for companies.
If a judge rules against Google and they have to split up their company and/or change how the system is operated, it could mean big opportunities to search rivals like Microsoft (Bing), Yahoo, DuckDuckGo, and Ecosia. Instead of default searches going to Google on your mobile devices, consumers could see different search options.
This is the first time the DOJ has pushed a lawsuit against a large tech company. In a 1998 DOJ lawsuit against Microsoft, a judge ruled that Microsoft violated parts of the Sherman Antitrust Act and the corporation had to divide the company in half and create two separate entities: one for the operating system and the other for the software.
Have you ever had trouble implementing SEO tactics after a big site redesign? Choosing the best way to build a website can be difficult, considering the almost constant search engine algorithm updates and unpredictable site issues. When preparing for new website build or updated design, an important piece to consider is the best kind of design and build for efficient SEO management.
Designed to appeal to Google and other search engines, WordPress themes offer a variety of abilities for the site administrator to choose how hands-on they are with the site. WordPress offers different plans for website designers and admins, which include features for efficient SEO implementation and custom site formatting.
WordPress starting cost is $4.00/month
For eCommerce businesses, Shopify is an excellent website provider that lets people create and customize online stores. Shopify is completely cloud-based (which removes the need to update software) and the ability to customize your online stores gives you full rein over your website design and online brand.
Shopify starting cost is $29.00/month
Giving its users better control is one of the biggest advantages of Squarespace. When you build your site with Squarespace, you have the ability to add your own code to specific areas of your pages, and a structured interface in case you want to take a more hands-off approach. For business owners who have worked with SEO in the past, Squarespace is a good platform.
Squarespace starting cost is $12.00/month
As one of the best site designers for people just learning about SEO, Weebly offers a variety of helpful features to implement meta tag updates and ways to monitor site issues. With Google moving over to mobile-first indexing, Weebly’s impressive mobile editor feature helps site administrators monitor their site’s performance on all devices.
Weebly starting cost is $5.00/month
Contact Intertwine SEO
Are you still wondering about which website provider to lock onto? Intertwine’s SEO team is educated in and experienced with a variety of website providers and SEO-management tools. Our specialists have been working on SEO since the birth of the internet, and have developed the skills to effectively improve how websites perform organically.
Contact us by phone at (402) 915-1182, by email, or with our contact form. If you’re interested in working with our Intertwine specialists, visit our SEO Services page!