With so much conversation about the overall health of SEO (Search Engine Optimization) within industry news, it’s hard to know what to believe sometimes. Some believe that this online marketing strategy is no longer useful, but our SEO experts at Intertwine can tell you first-hand, SEO is not going anywhere anytime soon. Not only is this form of online marketing not going anywhere, it remains one of the most important aspects of establishing a company’s brand presence and an honest search ranking. Does your company not have an SEO strategy in place? Here are a few reasons why SEO is an important investment for your business.

SEO Boosts Your Brand Awareness

With the right SEO strategy, your company can be a household name! By working with an SEO expert, you can nail down important and accurate keywords that relate to the service or product your company offers. By adjusting your keywords when necessary, potential customers will be able to see your website every time they search, even when they slightly adjust their search terms.

“By having strong search engine visibility your brand message will be amplified to more and more places,” Brad Pitzl, SEO Manager at Intertwine Interactive, said.

By continually showing up within search results, you are establishing a strong brand awareness and instilling a sense of trust within those searching for a particular product or service. By gaining the trust of those searching for what your business offers, there is a big possibility that a potential client can become a lifetime customer.

SEO Contributes to Credibility

Let’s face it, how often are you contacting a company that shows up on Page 3 of a Google search? Do you even look as far as Page 3? Landing on that sought-after page 1 of a Google search not only gives your company visibility, it also aids in earning your company credibility. Even though it may be unintentional, consumers who are searching for a particular product or service are going to typically select a company that is listed early on in a Google search. How come? Because Google recognizes those particular websites as being valuable, so why shouldn’t the consumer?

“To be a leader in your industry, you need to be looked at as a reliable source. By showing up on the first page of industry-related search results, you will do just that,” Pitzl said.

If someone who is searching industry-related terms that pertain to your business continually sees your website with a high placement within search results, there is a big chance that they are going to view you as a reliable source of information and will be compelled to visit your website.

Understanding Your Potential Customers with SEO

Another great aspect of establishing a strong SEO strategy is that it can generate traffic to your website. An easy way to gain valuable insight into who is visiting your website is by reviewing your website’s Google Analytics. This data can show you not only the demographic of who is visiting your page, but also their region, how they are searching, when they are searching, what terms they are using and even what kind of device they are searching on. An SEO expert will be able to monitor your website’s Google Analytics and give you insightful information on when and how to tweak certain aspects of your website. By making small adjustments here and there, you can be sure that you are putting your best foot forward when it comes to reaching your target audience.