By: Brad Pitzl, SEO Manager at Intertwine Interactive
At Intertwine Interactive, when we initially meet with our clients, we make it clear that there are no overnight fixes when it comes to the world of SEO. Our ultimate goal of strong and steady traffic growth through consistent hard work has proven to be a winning strategy time and time again for our clients.
In this case study, I will be outlining step-by-step how we provided long-term growth for a client in the business services field. However, most of the processes and concepts that I will be reviewing can be applied to other industries and most websites in general.
It All Starts With An SEO Audit
To get things started on the right foot for the client, we conducted a full on- and off-site audit. This would help us discover issues on the website itself, and also help us take a look at the competitive landscape. While conducting the audit, we discovered that many of the client’s pages lacked basic optimization opportunities such as meta descriptions and title tags, just to name a few. These areas would need to be updated before the website had a chance to grow. Along with some off-site call outs, we were able to produce a customized strategy for the client that would get them started in the right direction.
Start On-Going Services
Once the changes from our audit were implemented by the client’s development team, we were able to start our on-going services for them. For this client in particular, we saw a great need to update and correct their local listings and citations. Many of the links and citations that were listed contained incorrect information. Because of these errors, we spent much of our time updating the company name, address and phone information.
Another area where we saw an opportunity to increase our client’s influence was content distribution. Since this client had a very specific niche, they had a unique perspective that could be shared. They had taken the initiative and hired a content coordinator who was responsible for keeping their blog current. We worked directly with their content coordinator to come up with a content calendar based on a set of keywords that the company wanted to target.
Manage Off-Site Improvements
As we dove into the task of updating and adding to the client’s link and citation profile, we saw many new opportunities for them. For starters, the correct information would now be out there for current and future clients. Also, by adding to their backlink profile we could increase the authority of the client’s domain. This constant process of improving the backlink profile for the client really helped amplify the recent adjustments that had been made on their website. As you will see below, the steady upward movement of referring domains shows the domain strengthening over the months.
Review The Steady Traffic Growth
After the first few months of on-going services and a consistent flow of new content, we started to see our first signs of growth. It started off as high single
With a steady stream of new content and a constantly improving backlink profile, our client started to see 15% and higher increases in organic traffic each month. Search engines love new content because it gives them a reason to keep coming back to the site and to crawl it and discover other new content. This study proves that content truly is king.
Source: Google Analytics
The Major Takeaways
-There are no short cuts in SEO. It takes time, money and hard work to get your website to where you would like it.
-In order to see continued success, clients and their SEO expert must continue to build, write, and help the website evolve to keep the momentum going.
-It is also important to make sure your client has realistic expectations. Each industry is different and results will vary from website to website.
Intertwine Interactive was born in 2006 with a passion and a purpose. Our seamless approach to internet marketing intertwines our experts with your team to craft and implement a personalized strategy that powers results – results that connect your business to new customers and a brighter future. Intertwine offers a comprehensive list of internet marketing services that includes SEO, PPC, Comparison Shopping, Affiliate Management and Retargeting.