1) Review Your Budget
One of the first aspects of setting up an effective SEO strategy is to discuss your company’s budget. It doesn’t matter if you are a small business or a Fortune 500 company, it is important to be realistic about what it will cost to achieve those sought-after spots on search results. However, it not only takes money to land those top spots, it also takes money to maintain an honest, long-term placement. Despite there being so many variables in the SEO world, our team is well-versed in proper SEO practices and tools. These tools will allow our SEO team to review your industry’s landscape and help you set up a strong approach to enhancing your company’s online presence.
2) Consider the Competition
When it comes to establishing a strong online presence, it is important to consider who you are up against within your industry. Our SEO team can help you determine and offer suggestions when it comes to showing search engines that your company’s website is worthy of being considered a reliable source. Whether the issues you are having are due to a lack of content or the structure of your website, our SEO team will help get you back on track.
3) Discuss a Timeline
If someone within the SEO industry is promising you a quick fix or guaranteeing your company instant improvement, more than likely, their intentions are not in your company’s best interest. Proper SEO practices are constantly changing and algorithms always have updates, so there is just no such thing as a “quick fix” when it comes to SEO. Our SEO team understands that changes cannot happen overnight, but we are more than ready to get you started in the right direction to achieving the goals you have set for your company’s website. Our SEO team stays up-to-date on the latest trends and adjustments in the SEO world in order to help our clients see long-term success.
4) Pinpoint Strong Keywords
Another important aspect of preparing a strong SEO strategy that will need to be discussed are the keywords your company is using to target your audience. It is imperative that you are sure that the keywords you are using are correct so you can get the biggest bang for your buck and turn potential clients into lifetime customers. Industry relevance, searcher intent, overall traffic and industry competitors are all important aspects that our SEO team will review with you in order to find the strongest keywords that best represent your company’s products or mission.
5) Understanding the Report
When it comes to reporting, it is important that you know what you are looking at. The last thing you want to be doing is shuffling through spreadsheets trying to make sense of the SEO strategy you are paying for. At Intertwine Interactive, our SEO team will show you a sample of how we construct our monthly reports during the initial meeting to ensure you understand every aspect of your campaign. Our reports can show returns that have been generated, impacts from previous adjustments, potential obstacles, overall traffic and much more! Are you looking for very specific results? Not a problem! The SEO team at Intertwine can customize your report so you see only what you are the most interested in.