In July 2020, Bing announced a new URL inspection tool addition to their Webmaster Tools service. The new URL inspection tool replaces an older URL inspection tool and includes a variety of new features that allow the user to inspect the Bing-indexed version of URLs and allow the user to detect indexing issues due to crawl or not following Bing Webmaster guidelines (Seroundtable.com).
What Is URL Inspection?
Have you ever wondered how the URLs on your website are crawled or indexed by Bing Search? Bing’s URL Inspection tool allows webmasters to check and take necessary actions on their URLs. The tool shows webmasters a variety of options including:
- Crawling issues
- Index status
- SEO errors
- Markup data
Bing’s URL inspection tool is comparable to what Google Webmaster Tools offers: the goal is to show potential indexing issues with URLs to webmasters, developers, search engine optimizers and general site owners. It’s important to use both Google and Bing Webmaster Tool services; they’re both free and they give detailed insights on how your URL performs on each major search engine.
How Do I Use the URL Inspection Tool?
Interested in using Bing’s URL Inspection tool? To get started, you need access to your domain via Bing Webmaster Tools and have a desired URL to submit for inspection. Once you submit your URL, Bing’s system will check the URL’s status in Bing’s index and automatically provide you with any available information on that URL. Bing offers detailed card options for information about your URLs including an Index card, SEO card and Markup card.
For more information on how to use Bing’s Webmaster Tools and the URL Inspection tool, visit: https://www.bing.com/webmaster/help/url-inspection-55a30305
In late June 2020, Google announced their expanding a Business Messaging service in Google Maps and Google Search to support all kinds of businesses. This update is an expansion on the original messaging service launched in Google My Business in 2017, only it is improved and expanded to all businesses rather than just US-based GMB users.
New Business Messaging Features
In addition to the expansion of business messages, Google also recently introduced a variety of other special features in Google My Business including:
- Smart Replies
- Visual Product Carousels
- Unique Welcome Messages
- Customer Service Agent
What This Means for Businesses
This update gives businesses a comprehensive messaging solution for communicating with their customers across both Android and iOS devices. Businesses that use the Business Messages tool on Google My Business will also be able to use it on their mobile website for customers to quickly message the business directly from their site. To cut back on wait time, businesses can provide on Google My Business the expected service wait times and answers to frequently asked questions.
What This Means for Customers
For customers, Google has updated it’s popular Google My Business platform to increase advanced usability. Customers can search for products, check business and service availability, get COVID-19-related updates, and a variety of other useful business solutions. To activate Google s Business Messaging option, simply click on the messaging icon when viewing businesses on Google search.
Want more details on recent Google updates? Read more here.
Contact Intertwine Interactive
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Since the outbreak of COVID-19, Google has rolled out a number of features within Google My Business to help local businesses. In March they added the temporarily closed option, which allows businesses to let customers know that they were just temporarily closed and may be offering pickup or delivery. They have also encouraged businesses to provide updates through the posts option in Google My Business. Now, they have integrated support links that enable customers to make donations to businesses and order gift cards through partners without a commission going to Google.
Now that businesses have these new options, which ones are the most important to their Google My Business page?
Hours of Operation
Letting customers know if you are open or not, and what your hours are, is the most important thing that needs to be constantly updated. Once you make the update in your Google My Business dashboard it will show up in organic search and on Google Maps.
Right now, posts are the best way to inform users in a detailed way about things your business is doing. Since there are many questions about how businesses are making adjustments, this is the perfect place to share your changes.
By adding photos of your business to your profile and within posts, you can give customers an inside look at your business without having them step outside of their home. This will add a level of comfort for those who want to see how your business is operating.
Want to enhance your Google My Business profile for your customers? Contact Brad to learn about our
Local Search Engine Optimization service!