In late June 2020, Google announced their expanding a Business Messaging service in Google Maps and Google Search to support all kinds of businesses. This update is an expansion on the original messaging service launched in Google My Business in 2017, only it is improved and expanded to all businesses rather than just US-based GMB users.
New Business Messaging Features
In addition to the expansion of business messages, Google also recently introduced a variety of other special features in Google My Business including:
- Smart Replies
- Visual Product Carousels
- Unique Welcome Messages
- Customer Service Agent
What This Means for Businesses
This update gives businesses a comprehensive messaging solution for communicating with their customers across both Android and iOS devices. Businesses that use the Business Messages tool on Google My Business will also be able to use it on their mobile website for customers to quickly message the business directly from their site. To cut back on wait time, businesses can provide on Google My Business the expected service wait times and answers to frequently asked questions.
What This Means for Customers
For customers, Google has updated it’s popular Google My Business platform to increase advanced usability. Customers can search for products, check business and service availability, get COVID-19-related updates, and a variety of other useful business solutions. To activate Google s Business Messaging option, simply click on the messaging icon when viewing businesses on Google search.
Want more details on recent Google updates? Read more here.
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