Our Intertwine team members, Stephanie Hyland and Kasey Ostronic, attended the Facebook Community Boost Session this morning at KANEKO in downtown Omaha. The well-orchestrated discussion revolved around building brand awareness on Facebook and Instagram networks, how to uncover potential growth opportunities within account metrics, and the importance of creating thumb-stopping ad creative.
In a digital world where attention spans are short and the need for information is immediate, it’s more important than ever that the ad copy and messaging within your marketing efforts doesn’t get lost in your potential customer’s news feed. When on a mobile device, most people have the attention span of a goldfish…and Facebook has the research to prove it. According to data from the Statistic Brain Research Institute, goldfish have an attention span of nine seconds, while the average human attention span has gone down by 33% since the year 2000 to just 8.25 seconds in 2015. Even though it may seem impossible to effectively get your branded message in front of viewers that fast, the good news for marketers is that there are new strategies and ad formats available to create effective, mobile-first content.
When it comes to creating a thumb-stopping ad, you do not necessarily need the most expensive camera equipment to construct a unique ad. Your iPhone, with the help of a variety of free video editing apps, can help you create and deliver one-of-a-kind ads, all without breaking your marketing budget for the month. Having these free tools available allow you to create quality ads while maintaining a consistent brand aesthetic.
This event also explored a variety of business-related courses designed specifically for local entrepreneurs and advertisers so they can efficiently create and promote a brand on a local and national level. The speakers touched on how to make the most out of your current audience and how to expand those targeting efforts further to find even more potential customers. The speaker reviewed the process of choosing effective campaign objectives, how to define your target audience and how to calculate the end result within Facebook’s metrics. The speaker told attendees that it is critical for advertisers to understand the “why” behind a specific campaign rather than rushing to the execution. Without focusing on why you’re running a specific ad and what you’re trying to accomplish, advertisers can potentially miss out on targeting and creative opportunities.
According to the Facebook Community Boost presentation:
- 60% of small and medium-sized businesses on Facebook in Nebraska say Facebook has allowed them to find new customers in other cities, states or countries
- 57% of small and medium-sized businesses on Facebook in Nebraska say Facebook has helped their business increase sales
- 33% of small and medium-sized businesses in Nebraska say Facebook has helped them hire additional employees to work at their business
Attending these types of seminars are key for our team members at Intertwine. These events allow us to not only meet local business owners, but to also become very familiar with the latest industry information, formats and techniques so we can continue to provide in-depth advice and service for our clients and their social campaigns.
When it comes to optimizing your company’s social media outlets, it doesn’t take up too much time and is easy to maintain, despite social media outlets constant evolution. Are you not sure if your company’s social outlets are up to snuff? Read on for a few recommendations that will not only help your company stand out, but will also help create a strong first impression.
Publish Custom Cover Photos & Company Images
One of the best aspects of your company’s social media outlets is that you can make them as unique as your company. By having custom cover photos and other personalized profile images that are showcasing your company’s colors and message, you are effectively promoting your brand for free. A good rule of thumb is to keep logos or images you are using to promote your brand on social outlets uniform in order to establish a strong brand presence.
Even though publishing a cover or profile picture on these social outlets seems like a no brainer, it is important that you remember to create an image with the correct dimensions in order for it to look its best. Since your profile images are some of the first things visitors see when they visit your page, you want to make sure they get a solid first impression. The last thing you want is to have your company logo distorted and not easily recognizable. Since the dimensions for every social media outlet vary, be sure to check out Hubspot’s Ultimate Cheat Sheet for the latest social media network dimensions.
Here is an example of an effective Facebook page managed by an Omaha-based company, Medical Solutions. Their message is clear and their logo is easily recognizable:
Keep Your Company Profile Current
When it comes to optimizing your company’s social media outlets, one of the most important things you can do for your company is to keep all of the information current. Has your company recently had a change of address or get a new phone number? Be sure to check that all of that information has been updated on your social networks so your clients know exactly how to find you.
Other than ensuring that the contact information on your social outlets is current, it is important to stay active and promote engagement on the platforms your company has decided to utilize. Publishing images, blog posts or industry updates on a daily or weekly basis is also a fun way to keep your company profile current. By making images an aspect of your company profile, you are giving your target audience a chance to see your company’s culture, in-house news and milestone celebrations. Not only do images promote your company’s culture, they have also proven to increase overall social engagement. According to a study Hubspot published in January, visual content is more than 40x more likely to get shared on social media than other types of content. In the same study, it was shown that even Facebook posts with images see 2.3x more engagement than those without images.
Link to Other Company Social Profiles
With so many social networks available these days, it is important that you make it easy for your current and potential clients to find all of the networks your company uses for promotion. Facebook has made it easy for companies to showcase all of the networks they are actively using by introducing app links. With these app links, it is easy for clients to see where your company publishes important updates, pictures and news. Having your clients know where to find you in this ever-growing mobile era is key. Do you want to learn more about Facebook app links? Be sure to check out this app link overview.
Other than using the apps on your company’s Facebook page, it is important to also list them within your company’s contact information section on Facebook in the “About” section. Other social networks such as Pinterest, Google+ and YouTube also allow you to connect all of your social outlets on your company’s account.
Link to Your Company’s Main Website
Speaking of contact information, it is important to be sure you are listing your website or blog URL on your social channels. This will not only assist your company with its branded image, but it will also help your clients know that your social platforms are authentic, official representations of your company.
Other than including your company’s main website on your company’s social media outlets, it is important that the content used to describe what your company does or sells is similar. It doesn’t have to be word for word, but focusing on the same keywords will help you market your services to current and future clients.
With so many social platforms out there at everyone’s disposal, that doesn’t necessarily mean your company needs to create an account with everyone. It is important to get to know what each social outlet can offer as far as free and paid promotion. By ensuring that your company is represented well on a social platform that showcases what you do best as a company, you are sure to reach your desired audience.
With the 2016 U.S. presidential election in full swing, voters can easily become overwhelmed by the amount of news coverage and campaign updates that occur between the parties. It can sometimes be hard to know where to look when you just want a quick update on how often a particular candidate or issue is being discussed. Luckily, the Associated Press has made staying informed during election season easier for voters by partnering with Twitter and Google. It can now be a thing of the past to filter through tweets on your own to see who or what was most talked about after a big political event.
How does it work?
The AP partnership with Twitter and Google inspired the creation of a “political index” called the AP Election Buzz. This index was created by a nonpartisan group of Google data analysts to monitor political-related conversations and trends on Twitter, and the overall shifts in political interests in search results.
The AP Election Buzz calculates the volume of who and what people are searching for as the presidential campaigns progress. In regards to Twitter, data that is traced is based on a Twitter algorithm that can measure tweets related to the 2016 candidates, popular election issues, and other related terms being discussed.
Can I use this on a specific party?
At a quick glance, the AP Election Buzz can provide you with information from the past month, week or even within the last 24 hours. You can even take the overall results a step further and filter them by a specific party you’re most interested in. According to the AP, spikes in search volumes typically coincide with political debates, primaries, and caucuses.
Have you ever checked your Twitter account and felt like you have missed an important update or picture from one of your favorite accounts?
The act of digging through outdated tweets to find what you are looking for can now be a thing of the past. Twitter’s recent timeline update offers you the opportunity to have recommended tweets displayed at the top of your timeline for you to review whenever you check in.
How do I enable this update on my account?
You can enable this update within your settings by selecting “Timeline Personalization” and selecting “Show me the best tweets first.” After that, every time you check in on your account you will see a list of recommended tweets that may be of the most interest to you. These recommended tweets are based on what Twitter feels will interest you the most due to your past account activity.
How does Twitter know what you want to read?
Signals from Twitter take into account who you interact with, topics you are interested in and the activity of those who are most like you to get a feel for the topics and accounts you want updates from the most. These saved tweets will show up in reverse chronological order in the recommended section at the top of your timeline. The rest of the tweets and timeline will be displayed right underneath, also in reverse chronological order. Once you are up-to-date on the recommended information that was saved for your review, just refresh your screen to see new tweets in the live format you are already familiar with.
Even though this timeline update is in its beginning stages, according to Twitter, this update has already proven to increase the rate of retweets and has encouraged Twitter users to tweet more and become more involved in conversations.
So what do you think of the most recent Twitter update?
Move over, Pinning. Here comes buying.
Pinterest, the digital scrapbooking service, is laying the groundwork for an e-commerce offering with a “Buy” button that could launch in as little as three to six months, according to multiple sources. One of the people cautioned Pinterest may wait longer to roll it out, while another said the shopping feature would likely start as a limited test.
The Buy button would allow Pinterest users to order and pay for some of the products they discover on Pinterest without leaving the company’s website or app, these people said. Currently, Pinterest’s 70 million monthly visitors use the service to save and share images of things like recipes, furniture, food and clothing. But since Pinterest burst onto the scene several years ago, industry observers, analysts and users have been waiting for the day that it would transform itself from a digital corkboard into a digital mall.
A big part of what has excited some marketers about Pinterest is its potential to become a spectacular e-commerce platform. For example, it’s logical to assume people are signaling some interest — if not clear purchase intent — in a product when they Pin an image. By adding a Buy button, Pinterest is aiming to shrink the time between wanting something and buying it.
The Belfie Proves We’ve Officially Reached Peak Selfie.
Taking lots of selfies is not currently considered a mental disorder, but the amount of products coming out to support our selfie obsession is crazy. There’s the selfie stick, toasted selfies and now there’s even the Belfie, a selfie stick for your butt. Kim Kardashian came up with the term while striking a pose of her behind in the mirror for Instagram one day.
But capturing your rear-end isn’t exactly easy if all you’ve got is your phone. Kim K is an expert selfie taker but a source close to the belfie incident told Life & Style magazine: “She took so many pictures and deleted them before she and Kanye decided on the one she posted.” The creators of selfie-plastered social network site On.com invented the Belfie to finally, “make it easy to take pics of your bum in any angle.”
“We’ve noticed a huge spike in users taking butt selfies in recent months so the natural next step was for us to develop a device to assist our users in taking one,” On.com’s CTO Kevin Deegan told Business Insider.
A regular selfie stick will cost you about $15 but this is obviously no ordinary selfie-taking tool . The uniquely designed piece that lets you take selfies of your back side goes for a cool $79.99. Also, it’s currently sold out.