Webinar Recap: COVID-19 Response Checklist for Digital Marketers

On Wednesday (4/15), Intertwine Interactive’s Chief Operating Officer Jake Renter co-hosted a webinar about COVID-19 and the important questions digital marketers should be asking right now.

Renter joined Wes MacLaggan, Marin Software Head of Marketing, to discuss the COVID-19 response checklist for digital marketers. The webinar included a variety of answers to questions such as:

    • How are search budgets being affected?
    • How has Amazon been affected by COVID-19?
    • For clients considering cutting back on programs, what are the recommended first or last steps to do?
    • How do advertisers take advantage to help customers and build their business?
    • What should businesses consider when choosing whether to bid on brand terms?
    • How will COVID-19 affect job opportunities for digital marketers?

Read the full transcript of questions and answers from Wednesday’s webinar. Interested in watching the webinar? See the video below or on MarinSoftware.com.


COVID-19 is a novel infectious disease caused by severe acute respiratory syndrome coronavirus 2 that has spread globally, resulting in the World Health Organization declaring it a pandemic. The spread of COVID-19 and resulting pandemic has affected several business industries and has left digital marketing professionals questioning their next steps. For more information and updates about COVID-19:


Upcoming Webinar: COVID-19 Response Checklist for Digital Marketers


On Wednesday, April 15, 2020, Jake Renter (Intertwine Interactive) and Wes MacLaggan (Marin Software) will host the webinar COVID-19 Response Checklist: 10 Questions Digital Marketers Should be Asking Right Now. The webinar will cover a range of topics about how COVID-19 has affected the digital marketing industry, from tough budgeting decisions to preparing for an unexpected traffic increase.


Whether you’re already dealing with the aftermath of COVID-19 or you’re preparing for a possible digital fallout, this webinar will help you choose your next steps during this global pandemic and power through with positive results. Renter and MacLaggan will answer 10 questions from a variety of topics, including:

    • Is my messaging correct?
    • Should I change my bidding strategy?
    • Should I be reducing my budgets?
    • Is there an opportunity to build my brand?


Interested in watching the free webinar and learning how you could use the impact of COVID-19 to improve your business? Follow the link below to sign up for Wednesday’s webinar:

COVID Response Checklist

Millwork Commons Development Announced

Millwork Commons Development Announced

Have you heard the good news? On October 17, it was announced that not only will Flywheel be moving into the historic Ashton building in north downtown Omaha, but a $300 million neighborhood redevelopment is officially in the works. The Intertwine Interactive team could not be more excited about our new neighbors and the development of the new Millwork Commons. The new neighborhood’s name pays homage to the trades and businesses from a previous era of Omaha’s rich history. The Intertwine team has called the Mastercraft Building, the Ashton’s historic neighbor to the north, home for the last seven years. The Mastercraft Building will be included within the new Millwork Commons neighborhood. Our team has loved working in this area of town and we look forward to watching the Mastercraft Building flourish alongside the Ashton as the area continues to grow.

Everyone who attended the big event had a chance to view all of the plans and projected layouts for the Ashton building and surrounding area. During the big announcement that drew hundreds of people, Mayor Jean Stothert praised the investment. Stothert said breaking ground on the Millwork Commons was a prime example of how growth and historic preservation can intersect and benefit not only the city, but also companies who call Omaha home.

Intertwine Interactive recognized with Select Status in Bing Partner Program

As part of the expansion of the Bing Partner Program, Microsoft recently named Intertwine Interactive as one of a group of key partners to act as trusted advisers to their growing customer base for search advertising opportunities with the Bing Network.

As a Select Partner to Bing Ads, the world’s number two search advertising provider, Intertwine will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing and technology development.

“This honor further solidifies our position in the industry as a trusted paid search company,” Jake Renter, Director of PPC at Intertwine Interactive, said.  “We are customer-focused and look forward to expanding our search advertising offering with Bing ads as it continues to grow globally.”

Intertwine Interactive Earns High Honor from Google

Intertwine Interactive has recently been named a Google Premier Partner. In order for an agency to be considered a Google Premier Partner, the agency must demonstrate a high level of expertise with AdWords and more importantly deliver agency and client growth.  Intertwine has been a Google Partner since 2011, but approximately only 3% of Google Partners were promoted to premier status.

“It’s an incredible honor to be considered one of the best in the business, in Google’s eyes” Jake Renter, Director of PPC, said. “It further solidifies the processes we have in place are making a difference for our clients, and their ad dollars are being spent as intelligently as possible. Our team of PPC Specialists are highly trained and constantly learning the latest methods and technologies to drive results.”