Since the outbreak of COVID-19, Google has rolled out a number of features within Google My Business to help local businesses. In March they added the temporarily closed option, which allows businesses to let customers know that they were just temporarily closed and may be offering pickup or delivery. They have also encouraged businesses to provide updates through the posts option in Google My Business. Now, they have integrated support links that enable customers to make donations to businesses and order gift cards through partners without a commission going to Google.
Now that businesses have these new options, which ones are the most important to their Google My Business page?
Hours of Operation
Letting customers know if you are open or not, and what your hours are, is the most important thing that needs to be constantly updated. Once you make the update in your Google My Business dashboard it will show up in organic search and on Google Maps.
Right now, posts are the best way to inform users in a detailed way about things your business is doing. Since there are many questions about how businesses are making adjustments, this is the perfect place to share your changes.
By adding photos of your business to your profile and within posts, you can give customers an inside look at your business without having them step outside of their home. This will add a level of comfort for those who want to see how your business is operating.
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