When was the last time you reviewed your website’s SEO strategy? Chances are there are a number of aspects that could stand to be adjusted to ensure you are putting your best foot forward in 2017. When it comes to creating the foundation of a strong SEO strategy, there are a few things to keep in mind. Read on to learn some of the best ways to improve your website’s SEO.
Focus on Quality Links, Not Quantity
When it comes to reviewing your company’s backlink profile, quality over quantity is key. This aspect of SEO is more important than ever since search engines are becoming really good at detecting links that appear suspicious or an unnatural fit. Buying and selling links is also against Google’s Webmaster Guidelines and could land you in hot water. Instead of buying links, focus your time on your content calendar and publish content that could easily gain links naturally.
Create Valuable Content on Your Website
The whole reason your business created a website was to provide your clients with useful information about the service you provide within your industry, right? Having a website full of relevant information about how you can help them navigate a particular industry not only helps your clients better understand what you offer, it can also help your overall SEO strategy. By ensuring you are not republishing industry-related articles from other sources or have the same content located on different URLs, you can avoid issues caused by housing duplicate content on your website. Having duplicate content on your website can have a drastic effect on your website’s overall search rankings.
Be Tactical With Your Keywords
Speaking of creating valuable content, the keywords you use within your website should flow naturally. Much like unnatural links, search engines are getting wise to websites that are stuffing keywords into their content in the hopes of boosting their overall visibility. By keeping the flow of your content natural and conversational, it will not only establish a foundation of credibility for your company, it was also be a lot easier for your current and potential clients to absorb.
Review Your Website’s Loading Speed
When we live in a world where anything you want to know can be answered at a moment’s notice, waiting for a website to fully load can be a huge deterrent for a potential client. Believe it or not, a website’s loading speed is a search engine ranking factor. Research has proven that 40 percent of visitors leave a website if it takes longer than three seconds to load. That high bounce rate is potentially a lost business opportunity, and is something you will want to address as soon as possible. There are a number of tools, such as Pingdom, that can help you check your website’s overall loading time.
Review Your Website’s Internal Link Structure
Other than checking the speed of your website, it is important to review your website’s internal linking structure and navigation. How your website navigates is a huge indicator of how much importance is placed on particular pages by search engines. It is essential to ensure that you are internally linking to pages that offer valuable information about your company. By cleaning up your website’s navigation system, you can be sure that PageRank is intertwining with the most valuable content on your website.
Optimize Your On-Site Applications
Do you have title tags and Meta descriptions on every page? Be sure to check this aspect of your website and ensure that it is optimized. A well written Meta description can be a deciding factor for a potential client to visit your company’s website, and possibly extend a business offer. Other than your title tags and Meta descriptions, it is good to make sure your images, text formatting and h1 tags are all up to snuff. Not sure how to find out if all your on-site applications are where they need to be? Contact our SEO department today to schedule a site audit.